Matthew Lloyd at the Xiaomi Awards

Our fantastic brand and lifestyle photographer Matthew Lloyd was invited to be a judge at this years Xiaomi Imagery Awards. With over 44000 entries from 146 countries this is a huge event!

As part of this, Matthew sat down alongside Xiaomi Global and shared his thoughts about the creative process, the difference between taking and making a picture, and using a mobile phone as an imaging tool.

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Jon Enoch vs THE ATHLETES

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Behind the scenes at White Rabbit