Jon Enoch for Money and Pensions Service

Jon shot this great campaign for the Government’s Money and Pensions Service, using normal-looking-models-pretending-to-be-normal-looking-people-not-models. Always one of our favourites, that.

Jon was working around a film crew, something he excels at. We love these portraits - natural, graphic and with plenty of feeling.

These ads are all over the place at the moment - online, print, mailers, great to see them in the real world.