Jon Enoch for Asahi and the Rugby World Cup

We’ve seen this one EVERYWHERE. The Rugby World Cup and Asahi campaign including photography from our own fantastic Jon Enoch.

Jon travelled to Paris to shoot the Stade de France, and then to the Stade de Shoreditch-studios to shoot the rugby ball. The whole image then came together in post, as these things so often do.

We’ve seen this all over London on bus stops, in train stations, and then in the supermarket on packaging, a real cross-platform campaign.